What do you mean by marketing? What is the simple definition of marketing? Are marketing and sales the same?

Now that’s an interesting question that I’ve asked myself on a rainy Sunday afternoon! Let me get around to answering it… I’m a person who believes that no two people are alike. I also happen to believe in an Abrahamic Creator God who made people distinct, and blessed them with some talents or natural abilities. So, you can see where I’m going with this! Is writing a skill or is it a talent, and does that really matter for content creation? When one writes professionally, as

I’d like my readers to know that I have exactly 5 years of experience in content marketing. When I set foot in the industry, I didn’t have a knowledge base in anything as such. I was adamant that I wanted to be a writer and I wanted to earn my money as one. Even though I had an educational background in engineering, I was never really interested in pursuing a career in it. To cut a long story short, I recently enrolled for a digital marketing course so that I could grow in my

Big Data creates patterns, and insights can be inferred from these patterns. It’s a simple world on paper, but don’t be fooled.

I’ll cut to the chase. 1. Google says they want E-A-T long-form content, yet the prevalent thought is nobody’s going to read that...

A blog is a light, palatable and airy write-up. It distinguishes itself from the meatier article only in tone. Blogs come with a bit of a...

I like making my work life easier for me. Who doesn’t? One of the ways I do that is by trying to incorporate a lot of easy and handy...

I have mentioned quite a few times in my blogs that novel writing is a lonely job. However, professional content writing doesn’t have to...

I have a side hustle. My “evening” job is teaching kids a subject I dreaded in school—Mathematics. Now, however, I find Mathematics...

I’ve been writing “novels” since I was eight years old. While some may say those are hardly credentials enough to write a couple of...

I’ll tell you what I do for a living. I take two different coloured threads, for the sake of illustration, let’s say a blue one and a red...